So here’s the thing. I’ve made (literally) hundreds of high-performing websites and applications, and what I have learned is three valuable lessons:
- If it’s not fast, no amount of SEO or advertising can make it better.
- High-performance servers don’t have to cost a lot, but they do need to be set up correctly.
- You can spend a lot of money for nothing if you don’t buy the right services.
Speed matters
Page loading speed is one of the largest signals that Google’s algorithm uses when raking your website’s search results. This makes perfect sense because countless studies have shown that a site that takes longer than 3 seconds to load has a huge (80+) dropoff in user engagement. Here’s what affects your website’s speed the most:
WordPress configuration
The quality of your code is going to count a lot towards your website’s performance. And because pretty much anyone can make a WordPress site, most are badly configured with bloated plugins and inefficient code. I can make WordPress faster than 95% of websites because I’ve been doing this a long time, stay current on the latest technology stacks (I’m a coder, which helps a lot) and religiously test performance using industry-standard tools and benchmarks.
90+ is the benchmark
Here’s a recent performance test for another project I’m working on that has courses for learning how to play the drums.
Server performance
Let me teach you how to get the best bang for buck, especially if you’re not a developer.